Store Displays

Window display designs are one of the most important and powerful tools for retail visual marketing. Creating eye-catching, clear, interesting and aesthetic designs can enhance the products attractiveness when competing with other brands. 

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Objectives

Create window displays that combine and convey the brand, the product, and retailer in a harmonious way, with the aim to sell the product.

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Challenges

There are many factors involved when creating displays that needs to be considered. i.e. production quality and cost, sizing, manual setup. In terms of design, the areas that seem to need the most attention were print shop issues - important to check proofs for errors.